Being Green: The Biggest Trend to Hit the 21st Century?

From fuel-efficient cars, to renewable energy, to organic-cotton Levis, green is becoming the new everything. And this is most likely just the start.

As we settle into the 21st century, we are witnessing what may be the biggest trend of the next century: Green and Sustainable Living and Innovation. Just take a look around, and see what you notice. Most likely you’ll see more and more people bringing their own fashionable, ‘eco-friendly’ bags to stores, consciously buying products that are better for the planet, and proactively supporting businesses that have environmentally conscious business practices. From entire countries to huge corporations to local shops, green is becoming a bigger point of focus.

Last year, the World Watch Institute issued a report stating that climate change and other environmental problems are essentially inventing a new sustainable global economy.

One of the top global futurists, Dr. James Canton, has predicted the following trends:

• Sustainable Innovation will become one of the largest global markets of the 21st century as the public's awareness about the risks to the environment heighten.

• Climate change will become a strategically important global trend to consumers, business and nations as threats to health, life, property and security grow more profound in the 21st century.

• CleanTech, is becoming one of the largest global industries as the public's desire to create a more environmentally sustainable world grows in popularity.

• The Green Corporation will become the gold standard adopted by business as the environmental management becomes a social responsibility issue that affects consumer purchasing

So what does all of this mean? Whether it’s in your job, business, or personal life, a focus on going green and sustainable living is going to become more of a way of life. So get ahead of the game and jump on the green train!